• Develop a marketing mix strategy by identifying and catering to the "target market" using the Four Ps (price, promotion, product and placement (distribution).
• Develop consumer based strategy based on the Four Cs – customer solutions, cost to the customer, communication and convenience.
• Focus on distribution factors such as the logistics of getting a product to the target market, including such things as inventory, location, frequency of service, transportation, and distributors. From a marketing perspective, this means considering the purchasing patterns and preferences of your target audience and distributing your product to maximize its convenience to your target audience by
  • Address the authority of the retail consumer
  • Address the growing importance of the store itself in driving growth
  • Develop a framework for defining and building the strategy to strengthening retailers and brands at the retail
  • Focus on pains and challenges face by our clients in keeping up with the changing retail environment
  • Implement a trade segmentation for our clients that is relevant to the consumer behavior and their shopping habits.
• Help our clients understand the dynamics of the total market.
• Give our clients a holistic picture of the challenges on the products' route to market.
• Develop for our clients an integrated solution that considers the needs of:
  • Distribution
  • Retailers
  • Shoppers

AREAS OF STUDY...