Africa in the New Century
Africa in the New Century provides decision-makers with the critical insights and comparative country metrics needed to better understand the trends shaping their African business and policy environment. The report provides context to African opinion by comparing attitudes of African citizens to those from up to twenty countries around the world. It is designed to help shape corporate strategies, policy positions and communica-tions activities, and to facilitate the alignment of developed world institutions with the priorities and expectations of African citizens.

The Study
Africa in the New Century will deal with the hopes, aspirations and concerns of African citizens and place their priorities in the context of 20+ other countries. A random sample of 1,000 respondents in each country will be interviewed, generally face-to-face. Research firms in each country carry out the research. Clients receive a comprehensive interpretive report and detailed statistical tables.

Clients have the opportunity to add proprietary omnibus questions to the survey, on a first-come, first-served basis. At least half of the survey is dedicated to this purpose. Clients will receive a topline report and detailed statistical tables. To include your questions on the next survey, contact us at info@rpa.co.ke

In addition to including proprietary questions on the survey, clients can choose to be recognized as sponsors of the survey (please see the "Sponsorship" section at the bottom of this document). Many leading organizations, which believe that listening to Africans will be a key building block for future success, will be associated with the study.

Benefits

• Gain unique insight into the issues and development of Africa.
• Customize the research by adding your proprietary questions to the survey.
• Align your corporate strategies with the priorities and expectations of African citizens.
• Identify policy and business issues requiring priority attention.
• Determine which initiatives Africans will view positively.
• Ensure sensitivity by comparing African views and issues with the rest of the world
• Measure awareness and perception of your programs, and track their acceptance from year to year.

STUDY TOPICS...