Expectations of Companies
• Defining corporate responsibility: a qualitative description of what CSR means to people around the world
• Assessing corporate role in 13 specific areas (employee treatment, universal standards, helping solve social problems, the environment, economic stability, human rights, quality products, government policies, rich/poor gap, spread of HIV/AIDS, employee volunteering, product safety, and supply chain)

Corporate Governance
• Use of laws to enforce CSR
• Responsibilities of CEOs and Boards vis-à-vis CSR
• Concern about outsourcing

Consumerism
• Actions taken to punish irresponsible companies
• Products or services most in need of being more socially and environmentally responsible

Communicating CSR
• Trust in corporate CSR communications
• Interest in learning more about CSR
• Effect of corporate-NGO partnerships on reputations of companies
• Effect of corporate-government partnerships on reputations of companies
• Effect of corporate-United Nations partnerships on reputations of companies
• CSR reporting: separate or as part of the annual report

Rating Companies on CSR
• CSR performance of large companies
• Most socially responsible company
• Least socially responsible company
• Rating 11 industry sectors on CSR
• Drivers of industry sector ratings

Social Responsible Investing
• Proportion of shareholders in population
• Effect of CSR performance on personal investment decisions
• Perceptions of profitability: responsible companies vs irresponsible companies

Human Resources
• Interest in participating in an employer program to improve the community
• Interest in having employer-sponsored? education around social and environmental responsibility for citizens
• Performance of employer compared to other companies

Segmentation
• A psychographic consumer segmentation around expectations of companies